In the world of heating technology, the name Weishaupt is synonymous with German precision and top quality. We designed and implemented a comprehensive marketing campaign for this renowned manufacturer of heating systems, which flooded the Slovenian media in the spring of 2023. Under the slogan "Now is the time for Weishaupt", we combined the power of outdoor advertising, digital media and airwaves into a compelling story about quality heat pumps.
Our strategy was based on a carefully planned integration of different communication channels. We placed attractive TAM-TAM posters with QR codes in 22 key locations across Slovenia, which directly connected users to the campaign landing page.
We built our digital presence on leading Slovenian portals - Siol, Žurnal24 and 24ur.com. An interesting element of the campaign was the interactive calculator on Žurnal, where users could calculate their savings when switching to a heat pump.
The story was also effectively broadcast on several radio stations. We built brand awareness with more than 250 creative advertising spots on Radio Centre and Radio Ognjišče. The radio part of the campaign culminated in an in-depth talk show on Radio Ognjišče, where a Weishaupt representative gave an expert presentation on their advanced solutions for efficient heating.
The campaign was further supported by Google advertising and targeted e-mail campaigns for business partners. By thoughtfully integrating all communication channels, we achieved an outstanding response rate from the target audience.
The success story ended with a lucky draw for the winner, who became the proud owner of a top-of-the-range Weishaupt heat pump. More importantly, the campaign successfully strengthened the position of the Weishaupt brand on the Slovenian market and created a solid foundation for future growth.