For the Urban center, Urban Ring and Sibon hotels, we worked with the client to find the most optimal solution to bring them together under one umbrella brand, so that their logos could be adjusted accordingly and linked into a meaningful whole.
The Urban Botique hotel (https://www.urbanhotel.si/) is in the very center of Ljubljana and is the perfect choice for a variety of artistic presentations, reading evenings, etc., as it embodies the pure homeliness of an urban, everyday space.
Unlike its "brother", which is located on the outskirts of Ljubljana, the Urban Ring (https://urbanring.si/dvorane/) is the perfect choice when you want an event a little out of the hustle and bustle of the city.
A completely different and unique story is told at the Sibon Hotel (www.sibon.si), at the top of the Jeruzalem hills. Surrounded by vineyards, with its stylish design, it presents an unforgettable experience for everyone.
We put our heads together to find the most optimal solution that would integrate all the hotels into a meaningful, coherent whole, holistically and aesthetically. It also added a fresh, modern look and feel to each individual logo, reminding us immediately that all three hotels are part of a single story.
The overall graphic palette thus complements each other in a meaningful way, creating a modern chain of hotels that, while each offering different types of tourist services, operate as a single entity under the Urban Collection Group brand.
We have looked for ways to make the journey through the integrated presentation of the modern and modernized Urban Collection Group brand a real experience. And to blend the modern with tradition and that touch of something different. And that's what we've done!
The CGP itself included everything from business cards, letterheads, example signage, internal hotel products, flags, etc... for each hotel.
We also printed it, so that it can guide the client along his way of branding the individual elements inside and outside the hotels.
