When Termogetik d.o.o. entered the market, they approached us with a request to prepare a proposal for the corporate identity of their company. After an initial meeting, it was quickly clear to both parties what they wanted and in which direction we would take the story.
Termogetik’ s primary focus is servicing heat pumps and air conditioners. Primarily Daikin units, but also Mitsubishi and others. In addition, the experienced team also offers installation of heat pumps and air conditioners of the above brands. Energy renovations of buildings and commissioning of heat pumps and air conditioners are also available to customers.
Based on the type of services provided and the client's requirements, we have developed a corporate identity based on serious colors and more serious typography. The leading color appearing on all materials is blue and the typography chosen is from the Poppins family.
The logo consists of the sign and the name of the company. However, as the company name is longer, we have come up with a version of the logo in the form of a sign, where the letter T encircles the letter G. In Corporate identity we included all the possibilities of usage of logo and their combinations, because when preparing the proposal, we had in mind the diversity of marketing materials which will be needed by the client.
For the presentation of the client on the market, we also prepared proposals for the layout of business cards, correspondence sheet, envelopes and service block in accordance with the integrated graphic image. In addition, we also designed an e-signature and a presentation of the company on social networks such as Facebook and Instagram. This was followed by a proposal for the branding of the company car and T-shirts for the employees.
In today's digital world, a website is a key tool for successful market presentation. It is often the first contact a potential customer has with a company, so this segment needs a lot of attention. For Termogetik, we designed a modern website that is clear, modern and user-friendly.
Visual consistency with the CI, which used already defined colors, typography and other graphic elements.
Transparency, allowing the user to quickly access the key information they are looking for.
Modernity, reflected in clean lines and a thoughtful choice of photo material.
In addition to key information, such as an introduction to the services and staff, we have designed a contact form that allows users to easily and quickly send an enquiry about the service they are interested in.