The renewal of Targo Finance's visual identity represents a step forward in the strategic development of the brand. It is designed to reflect core values and market position while maintaining an established reputation for excellence in financial services. It covers all touch points of visual communication and ensures a cohesive and professional presentation on all platforms.
The essence of the brand is to provide targeted, professional financial solutions that enable companies and individuals to achieve their financial goals with measurable results and customized services.
Through communication and visual image, above all, professionalism and expertise are reflected, as well as an approach to work that brings successful results.
The color blue plays an important role in the financial sector due to its ability to arouse trust, stability and professionalism. Its calming and cognitive effects have a positive effect on clients and employees, which is vital in the stressful and complex world of finance.
Light blue is designated as a secondary color that supports dark blue. It signifies the same symbolism, but has an air of freshness, youth and vigor. It goes well with dark blue and is sufficiently contrasting even on an exclusively white background.
The logo, like the previous one, consists of three elements. The square in the middle symbolizes the leadership, vision and management of the director, surrounded by two elements that form the whole and support the central square and represent the two partners of the company who perform these tasks. Together, they strive for the goal - the growth and success of the company and its customers. This one is shown with a circle and is therefore placed in the upper right corner.
The "Targo" lettering is derived from the Demi-sized Futura font. This one already has the letters "O" and "G" shaped as an almost perfect circle, which are slightly modified in the logo and shaped into the perfect one. The circle from the symbol is thus moved to the letter "O", which together represent the target/goal.
The inscription "Finance" is written in the "Lato" font, which lends itself perfectly to the Futura font. At the same time, it is also freely available for use on the Fonts.Google.com website, which makes it easy to use also on the website.
Refreshed and repositioned guidelines provide a framework for consistent, high-quality brand expression while maintaining the flexibility needed for customized solutions.
