For the spring/summer 2024 campaign, we have prepared image communication with the new slogan Tasty stories from nature. In the entire communication, we also highlighted the product level, we paid special attention to Twins ice cream.
The campaign took place at the national level. The main goal was to raise awareness of the brand (which was otherwise known more in the East of Slovenia) with the aim of gaining attention from end customers and also from business partners. Stork ice creams are premium ice creams that bring carefree pleasure, as they are made from only the best ingredients. They do not include ingredients with genetically modified organisms, additives, artificial colors and flavors. With Stork ice creams, we have connected stories that are delicious, connected to nature and everyday carefreeness.
The ads were aired on Radio Center nationally, on online portals, we also included the influencer Ana Marija Mihelić - Vitfit_byana, who told her stories on Instagram as part of the ampaign.
In addition, we created a prize game on Siol.net, one of the bigges national news portals through quiz questions about Stork ice creams, with 1,300 participating readers. With Google and Facebook ads, we further increased visibility, targeted the active population and generated additional reach.
During the campaign, we also analyzed catering establishments, visited some potential partners and gained a clearer insight into the expectations of bar / restaurant owners, whem selling ice cream.
Traffic on the site increased sharply, reaching a peak in June, during the period of concentrated activity. The demand for Stork products in stores was significantly higher, the number of followers and interest in Stork products increased.