STOP SHOP shopping centers are in 14 different locations across Slovenia. More than 165 providers are covered across all centers. The variety of providers allows visitors to find everything they need in one place. In 2023, we joined forces with a well-known Slovenian face - Ula Furlan - to promote these shopping centers. Ula embodies the modern woman who knows what she wants, is playful, youthful and extremely charismatic. Her positive energy made the campaign a great success.
The connecting element of the campaign was a pair of trendy summer sunglasses, personalized with the STOP SHOP logo. We used them in visuals, at events, on TAM-TAM posters, etc.
We organized a summer painting session with the project ambassador at the STOP SHOP location where we used the images for the campaign on different materials and in different media.
The campaign lasted for one month and covered a wide range of activities from digital advertising, Google advertising, print media presentations, a raffle in cooperation with Hit Radio Centre, to TAM-TAM billboards, on-site events and the launch of the STOP SHOP magazine.
As part of digital advertising, we have prepared various ad formats for advertising on the largest Slovenian portals - siol.net, zurnal.si and 24ur.com. In addition to the shopping center promotion, we also included a topical sweepstake that ran as part of the campaign.
We have also decided to lease advertising space in the print media as part of our summer campaign. STOP SHOP ads were thus placed in magazines oriented towards fashion, lifestyle and the female population. For this campaign, we have chosen to include Jana, Lady, STOP, Liza Maja, Svet24 and Svet magazines.
We also organized a special collaboration with Grazia magazine, which included a photo shoot with yellow clothes, trendy looks and from STOP SHOP shopping centers.
In addition to the classic adverts, we also ran a great "Šoping with Ulo" raffle with the radio station. Lots of girls, women and even a few men signed up, and in the end a smiling girl from Carinthia was chosen to go shopping with Ula at the STOP SHOP shopping center in Slovenj Gradec.
With a lot of pocket money, they had immense fun and bought everything they wanted. Followers of the Hit Radio Center Instagram profile and the STOP SHOP profile could follow it all live in the story posts. A great action, worth repeating.
We covered TAM-TAM billboards in the center of major cities with yellow STOP SHOP sunglasses. People walking by could take the sunglasses off. Underneath, however, was the main graphic of the campaign.
We organized an event for all visitors at different STOP SHOP shopping center locations. They could enjoy delicious ice-cream, the promoters presented them with a gift and children, young and old, had fun at the children's workshops.
Posters featuring the campaign's ambassador, Ula Furlan, were displayed in citylight billboards in three shopping center locations.
We have produced an 8-page STOP SHOP magazine, covering various summer-related topics. From recipes for refreshing drinks, furriers and high temperatures, how to protect yourself from the sun's rays to the Swimsuit Festival, etc. The magazine was distributed to 115,000 households across Slovenia.
