We have prepared for our client MOL Slovenia a campaign in autumn 2024, focusing on a big prize draw for all MOL MOVE loyalty program users. By purchasing products from the Fresh Corner range and entering the prize draw via the MOL MOVE app, participants were entered into a draw to win great prizes - 1x trip to Brazil for two people and a 7x yearly supply (365 coupons) of Fresh Corner coffee or hot dog.
The campaign was promoted through various channels for which we prepared all the necessary materials.
To promote the prize game and keep all the winners up to date, we created a landing page that was in line with the overall campaign image. A part of basic information about the prize draw, it contained also some additional content about the general Fresh Corner product range and a search part for MOL and INA gas stations with Fresh Corner offers. For all visitors to the landing page who are not members of the MOL MOVE app, we have also provided the option to download the app via link on pop up banner.
The promotion of the autumn prize draw focused mainly on promotion within the client's internal channels. In line with the campaign image, we prepared all the necessary POS materials (flyers, posters, stickers, LCDs, etc.) and OOH materials (jumbo posters and city lights). The client equipped all their gas stations, MOL and INA with those materials.
To promote the prize draw and attract as many participants as possible, we have prepared a wide range of materials to post and advertise on social media. From the classic posts in line with the campaign, there were also posts with more entertaining and interesting content, and a lot of video content was also created.
The campaign was also promoted on a various digital platforms. All the materials we produced were in line with the campaign's image, within which we included the logos of both partners - MOL and INA. The graphic design was dimensionally and layout-wise adapted to the different platforms, but at the same time all formats were unified and thus worked in the digital space.
We have prepared both the content and the design proposal for the layout. The mailing was designed in line with the overall look of the autumn campaign and contained all the necessary information about the prize draw. We followed the principle that the essentials should be presented in a short but attractive way for the recipients to be able to identify the benefits and enter the prize draw.
