In the summer of 2024, we organized a campaign for MOL Slovenia, focusing on a prize game for all users of their MOL MOVE loyalty program. Users signed up for the prize game via MOL MOVE app and that is how they competed to win attractive daily and weekly prizes. Each week, one grand prize winner was awarded with a year's supply of fuel worth € 2,500.
The campaign was promoted through several different channels. We present them below.
To promote the prize game and keep all the winners up to date, we created a landing page that was in line with the overall campaign image. The winners of each prize category were also published weekly.
The promotion of the summer prize draw was designed to attract attention at every turn, both at the point of sale and in the wider public space. POS materials including posters, stickers, leaflets and other visual materials were prepared for the service stations. All OOH materials were prepared for the outdoor advertising.
The campaign was also promoted on various digital platforms. All the materials we produced were in line with the campaign's image, within which we included the logos of both partners - MOL and INA. The graphic design was dimensionally and layout-wise adapted to the different platforms, but at the same time all formats were unified and thus worked in the digital space.
We produced many videos and animations on social media, which had a significant impact on the promotion of the campaign. We also added voiceover to some of the video content, depending on the requirements of the specific format and the purpose of the ad.