For the purpose of presenting the web shop hlebceknadom.com on the market, we have prepared a specialized corporate identity which contains additional elements and examples of the presentation of this online platform. Basically, we have taken the elementary corporate identity of the company Hlebček as a starting point, with the difference that the corporate identity line of the online shop is much more playful. This is particularly expressed in the chosen typography, the logo design and other graphic elements.
We have developed a logo that communicates the main activity of the online shop, which is the home delivery of bread, bakery products and sweets, already with the graphic elements included (trolley, bread). We have created it in several different color variations, what allow the widest possible communication and adaptation to different formats.
In addition, the prepared logo can also be used in different layouts, where the name of the online shop hlebceknadom.com is incorporated within the sign and another option where the sign is incorporated within the name of the online shop. In this way, we have ensured a variety of appearances and a versatile possibility to adapt to the needs of promotional and advertising formats.
The chosen color palette is essentially the same as the company's basic corporate identity. Where dark brown represents a certain homeliness and tradition and yellow symbolizes a certain warmth and freshness. Combined, they function as one.
Because we wanted the CI of Holecek’s online shop to be mischievous, youthful and whimsical, we achieved this primarily through the choice of typography, which combines all of this under one roof. The chosen typography is used in a smaller part on the different materials, mainly for the parts we want to be emphasized.
For advertising on social networks, graphic elements have been developed to complement selected photos of products, activities and other types of posts on social networks such as Instagram and Facebook. The photos always contain a brown filter, which gives a more sophisticated look and a feeling of warmth, and a graphic element symbolizing the route or delivery of the products. For the video content, an intro and an outro were prepared and used in the content used to promote client’s online shop.
With all the new added elements and typography, we have updated the web shop, created a new look for the box that the customer receives at home with all the selected products, a thank you card, a proposal for product labels and other promotional materials.
