We have developed a comprehensive campaign for Daikin on air conditioners and heat pumps. The campaign slogan was "Exactly the way you want it", emphasizing that Daikin appliances are exactly the way we all want them, and they don't disappoint. They give us what we need, creating a pleasant and comfortable atmosphere in our homes.
The campaign started with air conditioning and refrigeration and then moved on to heat pumps and heating. Throughout the campaign, we adapted it to different sales promotions, but the theme remained the same.
The aim of the campaign was to raise brand awareness at the beginning and then to drive sales through sales promotions.
Our campaign was present on billboards all over Slovenia, including on the motorway. We took care of the design of the posters in line with the campaign, as well as the printing and distribution of the media.
As part of our digital advertising, we have developed a combination of premium formats and video content, a Google display and search campaign and a social media campaign, while also including media leasing.
We catered for the client's own channels, with exposure on the client's website and social media. We always strive to achieve a certain messaging, while making sure to include all the important elements of the campaign's look and feel.
